New dresses selling
New dresses are already getting traction.
On premium platforms in Germany, 400 dresses added since July are already top-selling. That is around one in six of the new dress styles on the floor.
New trousers, blouses and knitwear all trail that rate.
The dresses range from light cotton midis to draped evening shapes. The demand is already visible before the next round of buying decisions.
For brands planning late-summer and early-autumn drops, dresses deserve a closer look.
Want to see which new arrivals are moving first in your category? Let's have a look.