Blue trousers overtake black
Blue is the leading colour in spring trousers in Germany.
On premium platforms, blue trousers have the highest top-selling rate of any colour in the category, and the lowest discount rate of any major colour.
Most of the volume is in blue cottons, viscose blends, palazzo cuts and suit trousers. Denim is a small piece of it.
Beige and white sit in the middle of the pack. Gray is the laggard.
Black has the most styles on the floor. Blue is the one moving fastest.
For brands building summer trouser buys, blue is the colour to plan around.
Want to see how the colour signals are moving in your category? Let's have a look.