White shirt back in rotation
The white cotton shirt is back in rotation.
It's the most-restocked blouse on premium platforms right now. Poplin, oxford, broderie, clean button-downs. The classics.
Blue is running close behind. Everything else sits a distance back.
This happens every spring. Basics sell first.
Retailers who saw it early are restocking now. The rest are discounting their spring blouse buys.
We see these signals in the sell-through data every day.
Want to see what's restocking in your category? Book a demo.