Knitwear markdown myth
Everyone assumes knitwear is a markdown category by March.
The data tells a different story. New knitwear hitting premium platforms right now has a discount rate of just 15%. Older winter stock? Over 50%.
The difference is material. The new arrivals are cotton, viscose, and relatively more linen. Lighter weights, spring tones. Blue and beige are leading. And they're selling at full price.
Retailers who read the transition early are bringing in warm-weather knits while everyone else is still clearing wool.
That timing gap is where margin lives.
We track these pricing signals daily across premium womenswear. Want to see what the markdown data says about your category? Book a demo.