New arrivals already winning
Some pieces don't need a full season to prove themselves.
We're tracking new arrivals on premium platforms in Germany, and one category keeps showing up in the restock data: linen trousers.
Linen is more than twice as likely to need restocking as other materials among new spring arrivals. And trousers are the product type driving it, with white and neutral tones leading.
Most of these styles needed replenishment within two weeks of landing.
We see this in the sell-through data every day.
The brands picking up on these signals early are the ones avoiding markdowns later.
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